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The Detail in the Name

The Detail in the Name

Ever been stuck in stationary or slow moving traffic, and paused for a moment to view the vast array of company vehicle advertising that surrounds you? If like me you may have noticed that many of the companies end with the word services, while a somewhat lesser amount end with the word service. We may, for example, see a work van advertising A and M Painting and Decorating Services accompanied with a list of the services that they provide, such as Interior and Exterior Painting, Wallpaper Hanging, Commercial and Domestic. Then we’ll spot another vehicle advertising Jones Plumbing Service and it may or may include a list of services which that company provides. Ever been stuck in stationary or slow moving traffic, and paused for a moment to view the vast array of company vehicle advertising that surrounds you? If like me you may have noticed that many of the companies end with the word services, while a somewhat lesser amount end with the word service. We may, for example, see a work van advertising A and M Painting and Decorating Services accompanied with a list of the services that they provide, such as Interior and Exterior Painting, Wallpaper Hanging, Commercial and Domestic. Then we’ll spot another vehicle advertising Jones Plumbing Service and it may or may include a list of services which that company provides. 

Now if we happened to be in the market for either our decorating or plumbing work requirements we may not give it a second thought on whether the company chooses to use Service or Services as part of their branding. However on closer analysis, and this may sometimes come about after the work has been done, we may then realise that there is a world of difference between the word service and the plural version services. So, after the work has been complete, did we hire a company that wanted us to know about all the things they could do, or was their emphasis on the fact that they wished to provide a service.

Now, I’m not saying when companies use the word services that they don’t intend to provide a service, most do and a good service at that. The detail is not so much in the choice of words per say but in the mind set of people within that company. What should matter, and is of most importance, is that the company exists to provide a service. Everything else is extended advertising and should take a second row seat.

So, how do we judge a company in terms of the service we may receive, when we haven’t dealt with them before?  First, as a golden rule conduct your initial enquiry by phone, as opposed to email or other electronic means. This should give you an initial feeling as to the manner and temperament of the people you will dealing with. Do they come across as being mannerly and professional, and if so would you like to deal with those people. Is a representative of the company  prepared to visit your home, in order to better further assess your requirements and to ascertain if  their service matches up to your expectations.

If you’ve ever fancied yourself as a detective, now is your time. While you are waiting for your home appointment, check out the company. Check out their website, is it sharp, does it look good? Surprisingly many so called professional web sites contain large amounts of spelling and grammatically inaccuracies, not a good sign. Does the company come across as being open and honest in the way that they conduct themselves? What are their contact details like, can you get hold of them if need be? Who runs the company, have they provided a photo? Are you happy with their guarantee? How about testimonials? They are the opinions of real people, so they add some weight.

How did your home visit go? Was your representative sharp and attentive. What was their dress code like, did they turn up on time? Attention to detail at this stage is in direct relation to the service you will receive from any future dealings you will have with that company, so take note and make your decisions based on what you see and feel. Another point vital to the success of any work to be performed is to satisfy yourself that the company has the level of knowledge and expertise required to professionally complete your work requirements. Have they any qualifications, can they supply evidence of courses attended?

Everything should now come together and you should see a consistency in the company’s approach to business. By now you should be well informed and confident to make your decision based on what you know and your own feel good factor. Should you feel the need for one last check, ask for a written guarantee that puts a company on the spot. When strong and well written this becomes proof of all of the above, it sums up everything, it inspires confidence and it protects you against your decision.

Choosing a company, especially one that we haven’t dealt with before can be a daunting task for all of us, including myself. With a preparation and some research we are able to make an informed decision allowing us to avail of a professional, value for money service.

Best of luck and wishes in all your choosing!

www.orancleaning.co.uk

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